Beverage Corporation to sue Kerala Tourism

The Kerala Beverage Corporation(Bevco) today announced its intent to drag Kerala Tourism (KT) to court. Speaking at a press conference,the Managing Director said that it had taken strong offense to Bevco being given the snub in the recently released short film on kerala.

The film was released at a glitzy event in London,as part of the KT promotion drive,and was touted as being a glimpse of the diaspora on offer in God's Own Country.This however was subjected to immense ridicule by Kerala's sizeable drinking population.

"The tourism thingy is a whole lot of bullcrap,kerala's entire socio political framework is on display outside Bevco outlets,this is what defines a Malayali,this is our identity!!",said a remarkably eloquent and liberally greased gentleman waiting patiently for his pint.

"We have a certain responsibility towards society,we uphold the interests of every individual who savours his favourite label after a hard day's work.Another damning factor is the revenue Bevco pumps into the Government's coffers,surely you cant overlook that!!",said the managing director,who appeared to be pretty incensed.

Support poured in from entirely unexpected quarters.The School Teachers' Association has reportedly written to KT to look into the matter with eager urgency."The queue outside an outlet is the best place to teach young kids the virtues of discipline and patience.We re even contemplating organizing field trips for our students,such is the stature Bevco holds here",said a representative.

Bevco,will,in protest be downing shutters tomorrow,but have rushed in buffer stock so as to avoid possible mass suicides.

Justifying the lockdown,a store owner said,"a daily pint is of paramount importance to the average malayali,even more than their patram,beedi and chaaya(newspaper,beedi and tea)".

Kerala Tourism spokespersons were not available for comment as they were busy stocking up for tomorrow.However,unconfirmed reports do point to the possibility of an early out-of-court settlement,as KT seem to have realized their folly,and are ready to atone for their blasphemy.